Ayoul Grouvel

Head Of Electric Vehicles

PSA Peugeot Citroen

Ayoul Grouvel is 43 years old, married with three children.
His graduation at the European Business School in London, Frankfurt and Paris was followed by a M.sc at Ecole Centrale de Paris.
Franco-Scottish, his career lead him to work in six different countries the past 15 years: France, UK, Ireland, Germany, Italy, Poland.
He spent more than 10 years with the Fiat Group as first Product Manager for 156, then Marketing Director in Ireland followed by Germany, Area Manager for the Fiat Brand in Central Europe and finally as Vice-President International Sales for Lancia Brand. He joined PSA Peugeot Citroën in 2008 as Peugeot Network Strategy Director, and now is head of the EV and PHEV departments for the 2 Brands.